High-Quality, Safe Product Commitment

As the largest branded marketer of apparel for babies and young children in North America, we are on a journey to ensure that our products are responsibly made and sustainably sourced so that all families with young children can grow and thrive for generations to come.
Our highest priority is providing families raising future generations with safe products. We review every product we develop for potential health and safety risks and take appropriate steps to mitigate those risks. Our processes include rigorous testing to ensure that our products are safe and made well. A consumer insights survey we conducted in 2022 showed us that the top two sustainable attributes parents value when shopping for children’s clothing are safety and quality. We use insights like these to help drive business decisions and to prioritize company efforts.
We test against all relevant international, federal, and state regulations, including those of the Consumer Product Safety Commission, as well as our own proprietary testing protocols. If a product does not meet quality standards, we take prompt action to safeguard the children who wear and use our products.
Achieve status as the leader of U.S. market’s sustainable children’s apparel brands • Continue growth of Little Planet brand
STATUS: In progress
Grew sustainable product sales to 3% of overall sales from 20228 • Expanded Little Planet distribution from less than 800 to over 2,100 stores in 2023
Use 100% sustainable cotton and polyester fibers by 2030
STATUS: In progress
41% of our cotton and polyester are from either sustainable or recycled fibers
Extend traceability of cotton to our fabric mills by 2025
STATUS: Achieved
Expanded traceability efforts by implementing country of origin testing technology
Improve the well-being of at least 1 million workers within our global value chain by 2030
STATUS: In progress
More than 446,000 workers positively impacted since 2021
8 Excluding sales from Skip Hop
In progress