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2026 Carter’s, Inc. All rights reserved.
product
our product strategy
At Carter’s, our highest priority continues to be meeting or exceeding industry standards for the safety and quality of our products. Our approach combines rigorous testing protocols, industry-leading certifications, and strategic supplier partnerships to deliver products that meet high standards of safety and sustainability. Our products provide value to families raising future generations through three core pillars of safety, durability, and sustainability.
Our goal is to ensure that consumers understand the value our products provide to them and their families. To enhance consumer engagement and transparency, our goal is to make sustainability more visible and accessible across all consumer touchpoints. This includes enhanced communication of the sustainable attributes of our products that aim to help consumers understand and appreciate the impact of their choices.
high-quality, safe product commitment
We review every product we develop for potential health and safety risks and implement appropriate mitigation measures. Our process includes rigorous testing aimed at ensuring that our products are safe and well-made. Our testing complies with all relevant international, federal, and state regulations, including those of the Consumer Product Safety Commission, as well as our own proprietary testing protocols. If a product does not meet quality standards, we take prompt action to correct the issue.
safe for kids: from fabrics to snaps, safe from harmful substances
Delivering the quality that parents trust, our apparel and accessories are certified clean and safe from over 1,000+ harmful substances with OEKO-TEX. Tested under strict requirements, we aim to ensure every little detail is safe and gentle on their delicate skin.
tough for play: made with durable fabrics to last wash after wash
Our iconic denim and play-all-day styles are crafted to withstand more—more fun, more wear. When consumers shop our family of brands, they can trust that these styles are made to last so kids can wear longer and play harder.
sustainably made: mindfully sourced for a more sustainable future
We use the following certifications to guide the manufacturing of our sustainably made products, including but not limited to: Global Organic Textile Standard (GOTS) certification, LENZING Ecovero™ Viscose, recycled materials, and Forest Stewardship Council (FSC)-certified wood. If products are certified, they are labeled accordingly.