Download the 2025 Report
2026 Carter’s, Inc. All rights reserved.
people
diversity & inclusion
GOAL
Increase our African American and Hispanic consumers by 10% by 2025 from a 2022 baseline
2025 PROGRESS
In 2025, decreased 3% from the original 2022 baseline
We are committed to attracting and retaining multicultural consumers and building a workforce that supports these efforts. By 2040, we anticipate that our consumer base will be more diverse than ever, and we recognize that building authentic, inclusive connections is essential for our growth.
We seek to empower employees with diverse experiences and ideas, believing that an inclusive workplace is a catalyst for innovation that will give us a competitive edge. Carter’s does not tolerate any form of discrimination, and the prohibition against discrimination extends to our consumers and business partners.
our diversity & inclusion
strategic framework
marketplace
attract and welcome all customers
workplace
enhance our inclusive culture
community
enhance opportunity in our communities
increase our African American and Hispanic consumers 10% by 2025 from a 2022 baseline
attract and retain broad representation of top talent needed to achieve business goals
continue to grow our Supplier Diversity
program
marketplace diversity
We believe the decline in our African-American and Hispanic consumer base was largely due to macro-economic factors. Despite this, our multicultural marketing efforts contributed to nearly 9% growth above baseline performance. We remain committed to evolving our strategies to better serve and connect with the next generation of parents and caregivers.
workplace diversity
We strive to create an environment where all employees feel a sense of belonging. We are focused on building a workforce that supports our consumer acquisition and retention efforts through the support of our cross-functional teams leveraging consumer insights to inform our product, marketing, and consumer experience strategies. Our teams are also focused on maintaining fairness across our global enterprise.
Our objective is to hire employees who understand and reflect our multicultural customers. We also prioritize building cultural competency across all employee levels. In 2025, we continued our “Habits of Inclusion” training across all levels, with tailored versions for various teams to support relevance and accessibility.
Moving forward, we will continue to explore educational initiatives and reinforce accountability at all levels, supporting the development of the best talent across our organization.
employee demographics: gender30
employee population
women
men
not specified
senior leadership team
6
4
-
vp and director level
120
93
1
junior and senior managers
3,660
337
27
supervisor and below
9,308
1,532
348
total employees
13,094
1,966
376
30
Gender data is global, from January 1, 2025 through December 31, 2025.
employee demographics: race & ethnicity31
Pinch to zoom in
31
Race and ethnicity data are U.S. only, from January 1, 2025 through December 31, 2025, and percentages were normalized for visualization purposes.
employees with different abilities
Our efforts focus on creating an inclusive environment where every employee can contribute fully and thrive professionally. As an equal opportunity employer, Carter’s is committed to providing equal treatment for all employees, including those with different abilities as defined by the Americans with Disabilities Act. We aspire to address barriers that may inhibit employees’ and consumers’ access to an equitable workplace and retail experience. We follow state and federal accommodation requirements and, in line with our values, hold discussions that prioritize inclusivity. These discussions ensure that accommodations do not impose undue hardship or pose a threat to the health or safety of individuals while also maintaining confidentiality and dignity. We also welcome certified service animals.
employees with different abilities32
(in total numbers)
32
Employees with different abilities metrics are U.S. only.
supplier diversity
Carter’s is committed to expanding business opportunities with traditionally underrepresented businesses, including those owned by women, minorities, LGBTQ+ community members, veterans, and individuals with different abilities. Our vendor information management system allows suppliers to self-manage their profiles—including diversity status and certifications—streamlining engagement with diverse suppliers.
supplier diversity metrics
diverse supplier metrics
2022
2023
2024
2025
diverse supplier spend
$22.1M
$19.2M
$13.5M
$13.7M
% of total in-scope spend33
0.90%
0.93%
1.31%
0.87%
# diverse suppliers
45
59
44
93
33
Items considered within in-scope spend include non-government suppliers located in the U.S. and Canada.
Our membership in the retail industry group within the National Minority Supplier Development Council continues to provide valuable opportunities for:
- Sharing knowledge with industry peers
- Accessing diverse supplier recommendations
- Expanding network opportunities within the retail sector
- Developing best practices specific to retail operations