Carter’s Cares, our corporate philanthropic program, focuses on helping children in need with an emphasis on early childhood education and literacy. We support access to early childhood education through donations of books and other resources. Through our charitable giving, product donations, and volunteering efforts, we aim to support diverse groups of children and families in raising future generations.

In partnership with our employees and customers, our three-pronged approach includes: Corporate Giving: The Company provides product and in-kind donations, while Carter’s Charitable Foundation, Inc. provides financial support to various charitable partners. Employee Giving: Each year, eligible full-time U.S. and Canadian employees can take advantage of 16 hours of paid volunteer time and $500 in gift-matching for qualifying donations. Starting in 2024, each U.S. and Canadian retail store was provided 16 paid volunteer hours for store employees to share.

Customer Giving: We engage with our customers to involve them in our charitable efforts through retail campaigns such as B’gosh Jeanius and Pajama Program.

In 2024, we advanced community impact with an approach that combines global reach and local engagement. Our strategy focuses on creating meaningful change through strategic partnerships, employee-led initiatives, and targeted community investments.

Goal by 2030

Progress

Improve the well-being of at least 10 million lives

Lives Impacted

Volunteer over 200,000 hours

Volunteer Hours

Invest more than $50M toward improving the lives of children

Investment

Includes ~$1.1M donated from the Carter’s Charitable Foundation, Inc.

Global Reach with Local Impact

Our community engagement strategy centers on creating meaningful impact at both the global and local levels.

In 2024, we launched a transformative multi-year partnership with Boys & Girls Clubs, donating $1 million from the Carter’s Charitable Foundation to advance early childhood education and literacy. This partnership exemplifies our "global reach with local touch" approach. Nearly all 1,000+ retail locations across North America are in close proximity to a Boys & Girls Club. The partnership focuses on two key initiatives:

Creation of first-of-its kind early childhood development resources to expand access in Clubs for children ages 0-5
Development of a new summer education curriculum focused on literacy for children ages 6-9

Our first year of partnership has already demonstrated meaningful progress including:

Developing a summer literacy curriculum and early childhood development resources
Expanding employee volunteer engagement across retail locations
Hosting the 2024 National Youth of the Year Finalists at our Atlanta headquarters

Cultural Celebration Through Service

In 2024, we launched an innovative approach to celebrating multiculturalism by aligning nine cultural heritage celebrations with volunteer service opportunities. Led by our employee council ambassadors, this initiative strengthened connections between heritage month observances and community impact, engaging employees in service projects that directly support multicultural communities.

Among other activities, we created educational kits for Communities in Schools during Black History Month and read books focused on Asian heritage in classrooms with Quality Care for Children during AAPI/Asian Heritage Month, among other activities. These initiatives reflect our commitment to support and uplift the communities we celebrate.

To deepen employee awareness and understanding, we also provided educational content on our internal communication platforms, offering the opportunity for employees to learn more about the significance of each cultural holiday we celebrated.

Atlanta Hometown Initiatives

As part of our commitment to strengthening our corporate citizenship, we deepened our engagement in the Atlanta community—the location of Carter’s headquarters—through new partnerships with: