product
grow our sustainable offerings
We are on a journey to create products that are responsibly made and sustainably sourced so that all families with young children can grow and thrive for generations to come.
our product strategy
At Carter’s, our highest priority continues to be the safety and quality of our products. Our approach combines rigorous testing protocols, industry-leading certifications, and strategic supplier partnerships to deliver products that meet high standards of safety and sustainability. Our products provide value to families raising future generations through three core pillars of safety, durability, and sustainability.
Safe for Kids: From fabrics to snaps, safe from
harmful chemicals
Delivering the quality that parents trust, our apparel and accessories are certified clean and safe from over 1,000+ harmful chemicals with OEKO-TEX® Standard 100. Tested under strict requirements, we aim to ensure every little detail is safe and gentle on their delicate skin.
Tough for Play: Made with durable fabrics to last wash
after wash
Our iconic denim and play all day styles are crafted to withstand more—more fun, more wear. When you shop our family of brands, you can trust that these styles are made to last so kids can wear longer and play harder.
Sustainably Made: Mindfully sourced for a more sustainable future
Our products are mindfully created, from apparel to toys and baby gear. Sustainably Made products include at least one of the following materials: GOTS Certified Organic Cotton, Lenzing Ecovero™ Sustainable Viscose, Recycled Materials, or FSC Certified Wood.
Our goal is to ensure that consumers understand the value our products provide to them and their families. To enhance consumer engagement and transparency, our approach will focus on making sustainability more visible and accessible across all consumer touchpoints. This includes enhanced product labeling that clearly communicates sustainability attributes and expanded education programs that help consumers understand the impact of their choices.
High-Quality, Safe Product Commitment
We review every product we develop for potential health and safety risks and implement appropriate mitigation measures. Our process includes rigorous testing aimed at ensuring that our products are safe and made well. Our testing complies with all relevant international, federal, and state regulations, including those of the Consumer Product Safety Commission, as well as our own proprietary testing protocols. If a product does not meet quality standards, we take prompt action to correct the issue.